“In an effort to rebrand itself, McDonald’s new advertising campaign Choose Lovin’ now includes an option to pay for meals with acts of kindness,” reports CSM:
The fast-food chain will be selecting 100 customers per store and giving them the opportunity to pay for their meal with acts of love.
From Feb. 2 to Feb. 14, 2015, between the hours of 6 a.m. and 6 p.m., an estimated 1 million randomly selected McDonalds customers can opt to pay for their meal by doing such things as calling their mom to tell her they love her, doing a little dance, or hugging a family member to spread the lovin’. [1]
Even one of the largest companies in the world has its limits when it comes to spreading “the lovin’.” Not only are there date and time restrictions, but even the selection for the opportunity to pay with “love” is limited and random. What’s more, not even all McDonalds restaurants are participating in the campaign.
Aren’t you glad no such restrictions are placed on God’s love campaign?
“Who shall separate us from the love of Christ? Shall trouble or hardship or persecution or famine or nakedness or danger or sword? … No, in all these things we are more than conquerors through him who loved us. For I am convinced that neither death nor life, neither angels nor demons, neither the present nor the future, nor any powers, neither height nor depth, nor anything else in all creation, will be able to separate us from the love of God that is in Christ Jesus our Lord” (Romans 8:35-39).
What is more, the idea of “purchasing” things with love is hardly exclusive to McDonalds. God also believes in redeeming things with love. But instead of a phone call to mom or giving a little hug to pay for a hamburger, Jesus gave His very life as payment for the sins of humanity.
“Greater love has no one than this: to lay down one’s life for one’s friends” (John 15:13).
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1. “McDonald’s ad campaign banks on a new payment method: love,” by Rowena Lindsay, Staff Writer, Christian Science Monitor , posted February 2, 2015.